h tradeshow. One way to do this is by making your brand or message STICK in the minds of your attendees and potential customers.
Written by Farrah Pirkle Tuesday, 02 March 2010 21:54
We are so excited to announce that Marketing Mud is a new member of the Builders Association of North Central Florida. The Builders Association of North Central Florida represents the residential and commercial building industry, provides services for all members, and supports the freedom to operate as entrepreneurs in an open and competitive environment. BANCF is committed to maintaining the highest standards of quality, integrity, and professionalism within the building industry, while promoting the creation of desirable communities and the American Dream of home ownership.
Being a member allows us to assist the BANCF members from a more personalized standpoint and see them more frequently at their monthly meetings. Marketing Mud was excited to be the sponsor of the February membership meeting held at the Best Western Gate Way Grand hotel. We set up a booth to let the members know who we are and what we do, and used some of our branded items as centerpieces and giveaways at the meeting. We were also able to let the membership know what services we provided so that they might work with us as they prepare for the North Central Florida Home Show that is coming up on March 13-14, 2010.
February’s meeting highlighted all of the new members and showcased many of BANCF’s 2009 events and community involvement endeavors. We are truly excited to be involved with such an active and community focused organization and look forward to our relationship with the local building and construction community to grow!
Contact Tracy Wingate of Marketing Mud ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) with any questions and for creative marketing ideas!
Tracy is the newest Account Guru on the Marketing Mud team and comes to us with many years of advertising, design and fundraising experience. She is a graduate of Florida State University, class of 2002 where she majored in Psychology. Tracy has a passion for design and advertising and enjoys the challenge of a new account and the new ideas that come with those partnerships. Tracy enjoys watching her clients professional "babies" grow just as she enjoys watching her own two babies grow . . . mom of 2, she and her family moved to Gainesville almost 5 years ago where she also continued to coach competitive soccer and renovate real estate properties. Marketing Mud is honored to have another ‘creative’ join the team!
Are you engaging with your meeting attendees to your fullest potential? Do you feel that your meeting attendance is as high as you want it to be? If you answered no to either of these questions and you have a desire to increase registrations, measure learning outcomes, and increase your overall ROI, you are ready to join the social media revolution. Your members and attendees desire something more than the traditional meeting or training session. They are not just looking to attend a meeting, get their handouts, and leave. They want an experience that allows them to network, earn CEU's, or increase their own ROI, but they also have a desire to share and be active participants in this valuable experience. Traditional marketing campaigns are costly and not considered environmentally friendly, and traditional meetings offer little interaction or reflection for participants. Social media offers you an economical alternative to traditional marketing and allows you to engage attendees before, during, and after your meeting or conference.
We all have different motivators in life and various reasons for getting up in the morning. Some of us are motivated by money, while others are motivated by success, notoriety, the satisfaction of accomplishing a goal, or building relationships to name a few. I, on the other hand, have been motivated by a desire to show my children a good example and the importance of finishing what you start. It is important that they see me succeed so that they will be motivated to succeed in the future. So, a few years ago, I decided I wanted to finish my Bachelor of Science in Advertising at the University of Florida. Now I’m not saying I was a failure before I finished my degree, but I felt something was missing and I knew that I had to show my daughters and myself that I could accomplish this goal and finish what I had started.