Blog

With social media growing more and more each day, we believe it is important to stay above the curve on the latest social media trends and technology.  Facebook just reached 500 million users and according to the Social Media Examiner, 22% of all online time is spent on social media sites and 75% of all U.S. households use social networking.  One of the ways we provide our customers with a customized social media experience is by offering custom Facebook landing pages.  What this means is that we can create a mini version of your website using links, videos, forms, and images that guide your Facebook fans to your site and encourage interaction between your business and its customers.  Also, people who are not already a fan of your page will automatically land on your custom page.  Whether you need a mainly text and imaged based landing page, or a complicated landing tab with embedded video or a form for users to fill out and submit, we can help.  The Marketing Mud landing tab is an example of a page that we designed that encourages potential fans to enter our monthly contest. 

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Sponsoring the Taste of Home event this past weekend was an honor for Marketing Mud.  Marketing Mud’s own designer, April Schroeder and account manager, Tracy Wingate enjoyed the evening with husbands, Matt and Scott as well as customer Kelly Haager of OTO Development and her husband Dieter.  Amazing local food was showcased by various restaurants, one of whom is a Marketing Mud customer, Embers Prime Steaks Wood Grill!  We especially loved the crab bisque and lobster mashed potatoes, Yummmm!  The night was fun-filled with networking, entertainment, friends, food and……….even more food!   Photography 35 was there and took amazing photos of the evening’s events.   Marketing Mud looks forward to contributing to this event again next year!

Marketing Mud supports the arts and local theater.  Proud sponsors of the Hippodrome State Theater, Marketing Mud team members, April Schroeder and Tracy Wingate attended the opening night VIP party for Shear Madness.  The evening was a hit with the pre-party being held in the basement where guests enjoyed food and drinks as well as the ability to have their hair done by local hair stylists.  Hair dryer’s were blowing and scissors were cutting!  The show was hilarious and filled with mentions of local attractions and venues.  We highly recommend it for a fun night out!  Pictured from left to right, Tracy Wingate & April Schroeder of Marketing Mud and client, Stephanie Hagstrom of Festival Signs.

In October 2009 Marketing Mud decided to join the social media revolution! Being a marketing company, we knew it was important to build our brand on Facebook, Twitter, LinkedIn, etc, but we didn't have the time to make it happen successfully. We liked social media but without the time and energy for it, we knew we needed help. As Jay Baer said at the Social Media Success Summit 2010, "If you don't LOVE social media, you will SUCK at social media." So, what did we do? We found someone who LOVE's social media and hired her as our Social Media Director. Since then, Farrah Pirkle has helped us increase our following on Twitter and Facebook and has worked with several clients in Gainesville on their Facebook profiles and social media strategies. Specifically, she has worked with two departments at the University of Florida (Non-Profit Management Programs and Geriatric Care Management) and a non-profit organization called Happy Plus Foundation. With help from our web team, she has helped to provide them with custom landing pages and tabs for their Facebook pages and has provided hands-on social media consulting for them.

We are very excited for the potential that social media offers us, and are energetic about providing this multi-faceted service for other small businesses and organizations. We offer everything from one-on-one consulting and large group speaking engagements, to custom Facebook and Twitter backgrounds. For instance, we have spoken at a local American Massage Therapy Association (AMTA) meeting and will be speaking about social media at the monthly Linkedin Women meeting on June 9th. We also offer creative social media management packages for companies who do not have the time to Tweet or Facebook on their own. Recently we published an article in the Gainesville Business Report that highlights 10 tips to maximize social media for your business. We are very excited about all of our success so far with social media and look forward to what is to come. Check out our custom Facebook landing page and let us know how we can help you join the social media revolution with us!